Teamcraft campaigns · August 2026
Three Options to Leverage Teamcraft
Mass email to managers
Recommended start
Mass email to managers
Cold email at scale, straight to managers. The email sells the game rather than the platform.
The goal is to get mass distribution fast.
How it runs
Who
Managers and team leads, sourced cold, with no prior contact with Manageable.
Message
Light touch messaging hooking the user on their skills as a manager or leader.
Ask
Play one round and test your capacity as a manager.
The hypothesis
Learners will try the product out of sheer curiosity.
Proved if
The play rate beats what a normal cold campaign gets on a booking CTA.
Disproved if
Opens are healthy and plays are flat, which points at the offer rather than the list.
Why choose this
The cheapest and fastest way to test interest in playing the game, and therefore building your email list.
LinkedIn, a separate segment
€140 a month per rented profile
LinkedIn, a separate segment
LinkedIn targeting is better than anything email can do, so the same invitation deserves a run there. Role, seniority and company size are all filterable, which means a much smaller audience with far less waste in it.
Or point Tomos at it instead of renting. It costs nothing. The trade is that his buyer outreach pauses while the campaign runs.
How it runs
Who
Managers picked out by role, seniority and company size, which is precision email cannot match.
Message
Connection request first, then one line and the link once it is accepted.
Ask
The same as 01. Play one round and test your capacity as a manager.
Cost
€140 a month per rented profile. How many we rent depends on volume and budget.
The hypothesis
Sharper targeting beats bigger volume.
Proved if
A much smaller LinkedIn audience produces a higher play rate than the mass email list.
Disproved if
LinkedIn plays land in line with email, in which case volume is the cheaper lever and the rental is not worth it.
Why choose this
The precision email cannot offer, without taking Farley, Inken or Tomos off buyer conversations to get it.
Work everyone the game touches
Two extra fields on the Teamcraft signup
Work everyone the game touches
One round will not sell Manageable. It puts a named manager at a named company on the list. Everyone the game touches lands in one database, and what they did in it becomes the segment.
What we need from you: two extra fields on the Teamcraft signup, company and role. Role decides the sequence. Company makes the buyer approach below possible.
How it runs
Three segments: finished, quit part way, never played. Each gets its own sequence and its own page, run over weeks.
The hypothesis
The nurture after a round turns a player into an advocate for Manageable.
Proved if
Conversations come out of the follow-up, and finishers move at a higher rate than the rest of the list.
Disproved if
The list stays quiet however long we work it, meaning the game buys attention but not intent.
Why choose this
It turns plays into an account list. The only option here that compounds.
A page per person, written per segment
Each email lands on a page that already knows how far they got.
Aisha, ninety seconds, and round one will look familiar
Tom, you left Fum mid-conversation
Priya, Trust was your lowest signal. Here is what that costs a team.
Illustrative. The three segments are the real split, the names and scores are made up.
The bonus
The buyer approach is not a cold one
Capture company at the door and scattered players turn into an account. Once a few managers at the same company have played, we can sequence the buyer there with real data on their teams' managerial craft.
Opening one
Your managers found this themselves. Here is what they have been doing with it.
Opening two
Here is where your managers come up short, measured rather than guessed.
Aggregate, never named. Naming an individual to their own leadership would kill the trust that got them playing.
One more, and this one is on you
The team challenge
Not one of the three. It sits on top of whichever we run, the build is on your side, and it is the component that will boost all of the options above.
Make a bad score the funny one
A result that congratulates you is one you keep. A result that is a bit rude about how it went is one you send to three people.
And they send it to managers at their own company and their own level, which is exactly the audience every option above is paying to reach.
What it needs from you: a result at the end of a round worth showing, a link that carries a challenge, and the nerve to let the copy have an edge.
Illustrative tone, not final copy
31/100
Reeb has quietly updated his CV.
You made every call a busy manager makes. That is the problem.